Brand
Rogers traces back to 1849, when an Irish immigrant started making drumheads in New York state, and the family's Farmingdale, New Jersey tannery began building Rogers drums in the 1930s. The company buyers hunt today took shape in the 1950s, when Henry Grossman of Grossman Music in Cleveland bought it and moved production to Ohio. With design engineer Joe Thompson, Rogers built Swiv-O-Matic ball-and-socket hardware, which Ringo Starr and John Bonham used on their Ludwig kits, and the Dyna-Sonic snare with its floating snare frame. Buddy Rich, Louie Bellson and Cozy Cole all had outfits named for them in the catalogs. CBS, which also owned Fender, bought Rogers in 1966 and moved production to Fullerton, California, in 1969. MemriLoc hardware and the square Big R badge followed in 1976, and American production ended soon after CBS sold Rogers along with Fender in 1983. There's no settled serial guide for Rogers, so the badge style and the hardware date a drum, and the 1960s Ohio drums are the ones collectors rate highest.
6 drums we cover.
Rogers · Holiday
KitRogers Holiday drum set
$1,050–$1,050 typical ask
2 on eBay
Rogers · PowerTone
KitRogers Powertone drum set
$1,750–$2,025 typical ask
2 on eBay
Rogers · Londoner
KitRogers Londoner
$1,150–$1,175 typical ask
1 on eBay

Rogers · Dyna-Sonic
SnareDyna-Sonic
$600–$1,175 typical ask
65 on eBay
Rogers · PowerTone
SnarePowertone snare
$1,600–$1,925 typical ask
2 on eBay
Rogers · SuperTen
SnareSuperTen
$350–$440 typical ask
4 on eBay